B2B Trailblazer
Brian Macreadie: B2B Trailblazer The man behind our 2019 B2B Marketing grand prix winner, and one of our most popular, interesting and evocative bloggers. We’ve collected his work into one handy place so you can binge on it. The one where people tell marketers to ‘kill’ ourselves, plus 5 more helpful thoughts January 2019 Oh my… […]
We’re looking for event volunteers
What you are looking for? Valuable event experience relative to your course which will put you ahead of the competition when looking for employment? Practical event experience to add to your CV? The opportunity to be part of 300 delegate conferences; a 900 attendee Awards ceremony; and a 1000+ delegate flagship event? If so, then […]
What’s in the typical martech stack?
B2B marketers typically spend in excess of £20,000 a year on their marketing technology yet only 56% are satisfied with it. These findings, which are part of our extensive industry audit, show the level of discontent brewing in the marketplace. And yet we just keep buying more. The martech market is now so vast and complex that executives across the business (not least the CMO) are often immobilised by the possibilities. Which of the many thousands of platforms should they pick? How might those solutions support their future needs? Is there another platform around the corner that would serve them better? And once you’ve bought that tech you’ve got to get your head around how to use it, integrate it and report on it, all of which is very time consuming.Of course, it’s exciting to think about the possibilities tech, but it will only work for us if our own needs and uses match those possibilities – and if we’re sold the realities of today, not the dreams of tomorrow. This feature has been written exclusively for our b2bmarketing.net members. Membership is free and only takes a few moments to complete, giving you access to find out the following:The top 60 martech platforms in most common use among the the industryAn assesment of the current martech space and challenges for marketersFindings from our martech customer satisfaction survey on 200 B2B marketer
The one where people tell marketers to ‘kill’ ourselves, plus 5 more helpful thoughts
After being trolled on Twitter, Brian Macreadie realised 5 truths about respectable marketing.
Beware the curse of B2B marketing…
There’s a curse plaguing B2B marketing. Brian Macreadie divulges the remedies to cure the problem.In a few minutes I’ll share a nasty little curse that can harm us B2B marketers if we’re not careful. I’ll show you some of the tell-tale signs that you’ve been afflicted by it, offer some ideas on how you can rid yourself of it, and provide a suggestion of where I think the curse may come from. Warning: it might be YOUR fault!
Are you playing with the right B2B marketing toys?
Brian Macreadie tells the story of B2Boy Story, and the crucial lesson we can learn from it.
Your marketing sucks – a B2B poem
Brian Macreadie has had enough of being blitzed with a shower of boring emails. Here, he addresses the issue with a carefully curated poem
Introducing… account-based everything
As many industry pundits frequently comment, ABM isn’t new. Depending on how you define ABM, its genesis goes back to Peppers and Rodgers’ The one to one future in 1993, and it certainly dates back to 2003, when ITSMA formally named the concept of account-based marketing. But I’d go further: I’d say that in 2017 ABM is, in fact, the new normal for B2B marketers.
How F5 Networks generated $1.2 million of pipeline by revolutionising its channel marketing
Learn how the app networking tech business delivered 16x ROI by developing a one-stop marketing shop for channel partners to help them run their own campaigns.